ADVERTISEMENT: Architectural Digest and NY Magazine
Full page magazine ad, for ILevel: To announce their new gallery 'salon' and promote their ongoing fine art installation business. (http://ilevel.biz/) The full series of photographs has hands coming in from various sides doing different tasks: Measuring with a ruler, aligning with a triangle, marking with a pencil and of course using a level. (Develop concept, art direct photo shoot, design layout and create animated banner ads).
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